On the Madisonian, Greg Lastowka writes about having trademarks in virtual worlds, summarizing his recent analysis in a law journal.
This is one of those problems I didn’t know existed. But since people take very seriously earning virtual cash (and virtual fame) in virtual worlds, obviously attempts at trademark infringement will eventually happen.
Coca-Cola (or Disney or Apple) certainly care about their trademarks in a virtual world — such as in overseas countries where they have no presence but someday hope to. So if they aren’t yet worried about virtual trademarks, they soon will be.
Observations by an academic researcher on the use of “open”-ness as a competitive strategy, with a particular interest in coping with the commoditization of information goods and technologies in an Internet-enabled world.
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