Virtual trademarks

On the Madisonian, Greg Lastowka writes about having trademarks in virtual worlds, summarizing his recent analysis in a law journal.

This is one of those problems I didn’t know existed. But since people take very seriously earning virtual cash (and virtual fame) in virtual worlds, obviously attempts at trademark infringement will eventually happen.

Coca-Cola (or Disney or Apple) certainly care about their trademarks in a virtual world — such as in overseas countries where they have no presence but someday hope to. So if they aren’t yet worried about virtual trademarks, they soon will be.