Startup Success: the importance of Plan B

A month ago, in my Engineering Entrepreneurship blog, I noted an essential skill that entrepreneurs need: the flexibility to find. Or as I wrote:

Many if not most tech entrepreneurs eventually face a wrenching problem: when do I give up on Plan A and go to Plan B?

As it turns out, a friend of mine, John Mullins has just co-authored a book called Getting to Plan B: Breaking Through to a Better Business Model, released last month.

John is still in London, but his co-author lives here in Silicon Valley and is familiar to both SV denizens and entrepreneurship students alike: Randy Komisar, author of The Monk and the Riddle.

Randy is talking about their new book Tuesday at 7pm in Menlo Park, in an event sponsored by SVASE. It’s an important topic, and I hope some of my readers will be able to make.